Anita is an extraordinary, forward-thinking business women, known for being innovative, original, insightful and, most of all, highly effective. Although she understands and loves the simple life, she is just as comfortable in the precincts of influence and power. For the past 15 years, her career in marketing has been one of steady growth and achievement.

At the age of 18, Anita began her professional life in the field of health and physical well-being, obtaining certification in personal training, Pilates and senior wellness. She took on many private high-end clients, instructing them in Pilates, yoga, running and sport-specific training in their private home gyms.

During her time as Director of Marketing at a local fitness club, she established an off-ice hockey school, raising money for scholarships that gave inner-city youth an opportunity to train with some of the best-known athletes and coaches active locally.

During her time as Director of Marketing at a local fitness club, she established an off-ice hockey school, raising money for scholarships that gave inner-city youth an opportunity to train with some of the best-known athletes and coaches active locally.

At 26, Anita joined the staff of one of the most unique international fashion and architectural design publications in the industry, Clear magazine. She worked in many capacities, including sales, marketing and promotions. She was responsible for the magazine’s launch events. She also represented the magazine at numerous Los Angeles fashion weeks, building important relationships throughout the fashion industry. She was invited to become a member of the Fashion Group International.

In 2003, Anita became the Director of Marketing for a national appraisal company based in L.A. Residing in Marina Del Rey, Calif., she served on the Board of Directors for the California Association of Mortgage Brokers. She was the Membership Chair of the association’s Beverly Hills chapter and a member of the National Association of Mortgage Brokers.

Anita’s worked with a team of professionals to design and implement an appraisal system that the U.S. government still uses to track HUD properties in disaster areas, such as those hit by Hurricane Katrina. She trained government employees throughout the country in the system.

She played a major role on the team of mortgage professionals who revolutionized the appraisal ordering and tracking process by creating new online valuation system. She established strategic partnerships for her company with top leaders, speakers and trainers in the industry to begin marketing this online valuation product to everyday consumers.

Currently, Anita is the Founder, President and CEO of Pure Marketing PR, a company specializing in public relations, branding and event coordination. She has been instrumental in the creation of the Kronk Gym Foundation, which seeks to make a difference in the lives of youth through boxing. Anita has also been instrumental in developing Emanuel Steward Online a company that provides boxing education to the world. Anita’s partner in this venture is Legendary International Boxing Hall of Fame Trainer/Manager Emanuel Steward. This online platform serves as Stewards’ voice to the world.